L aunching our new website required that we updated our look a bit as well, so we designed a new logo to go with it. We kept the same fonts but decided on a new iconic graphic that would be a type of badge for us, something we could use for various things; like a flavicon, or a facebook avatar. It’s simple and yet genius, you’ll notice the flame used to represent the fire is in the form of an F. Just a great little graphic design trick that makes for a powerful logo.